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70+ Influencer Marketing Tips, Tools & Resources
Influence marketing is constantly evolving. It’s no longer defined solely by number of followers, outdated vanity metrics and measures (see the fate of Klout), but now focuses on identifying the right...
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Use This Tool to Help Convert More of Your Visitors into Customers
I often spotlight startups or marketing tools on this blog. Why? It’s not because people ask me to (it’s actually the other way around, I ask them). It’s because digital moves so fast, and to keep up...
View ArticleGet the Growth Hacker’s Guide to the Galaxy
There’s a lot of marketing books out there. Some are useful, some are useless, and most are somewhere in the middle. There’s one that I think a lot of fellow marketers and small business owners will...
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The Totally Canadian Tool Stack for SMBs, Eh!
It’s Canada Day, our version of Independence Day. And as we know, Canadians can be humble, non-self-promotional, and avoid celebrating success. But there’s a lot to celebrate, especially in our startup...
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10 Handy Marketing Tools You’ve Probably Never Heard Of
We all know about the Hubspots, Hootsuites, and Mailchimps of the Digital Marketing World. But there’s some lesser known tools that can be just as valuable, and affordable. Here’s a list of ten lesser...
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The Mobile Monster & Tips for Engaging Customers with Wi-Fi
Mobile is a monster. Did you know that 2014 was the first year that we spent more time, per day, on our mobile devices than our desktops and laptops? (Source: Ad Age) Mobile devices are now the first...
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My Top 10 Twitter Tips
Ugh. I hate my headline. There’s nothing more commodified in the world of social media than offering Twitter tips. But being a heavy Twitter user, I get asked a lot about what the ingredients are for...
View ArticleTips for Your 2015 Digital Marketing Budget
Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado…...
View ArticleStartup Spotlight: How Wagepoint Helps Small Biz Save on Payroll
From time to time we like to feature startups that have a unique offering to the SMB community. This week we chose Wagepoint, an all-in-one online payroll solution for small businesses. We caught up...
View ArticleIt’s Time for “Shop Local” to Become a Collective Ecommerce Store
A recent Toronto Star article recounted the demise of the downtown Oakville stores, and downtown shopping districts in general. And it was bang-on. But what the article failed to mention was the...
View ArticleMarketing on Tap Episode 26: Social Media Addiction – Marketing’s Downfall?
As research continues to show, social media addiction is a growing concern, and one that’s causing serious problems when it comes to our mental and physical health. But whose responsibility is it to...
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The Shifts in Social Media That Will Advance Customer Experience
Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be...
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“Making Websites Win”– Conversion Optimization Checklist
“Most websites lose. Almost all of them.”Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them…Making Websites Win is about how to buck...
View ArticleMarketing on Tap Episode 25: The Gillette Ad – Good or Bad Idea?
Unless you live on the moon, you can’t have missed the new Gillette ad and the brand’s accompanying campaign to rethink their “best a man can get” slogan. Picking up on the #MeToo movement, Gillette...
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Real World Examples of Google AdWords Campaigns for Search “Network Support...
We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget.This is the 18th installment of a series we call “Critiquing Your Google AdWords Campaigns”.We...
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How to Use Trends to Grow Your Business in 2019
My social media history has been over 10 years on Facebook, 8 years on Twitter, and 6 years on Instagram. What are they to me? Facebook is my personal journal, Twitter is my professional mouthpiece,...
View ArticleMarketing on Tap Episode 24: Dark Social – 2019 Marketing Trend?
With the release of the Edelman 2018 Trust Barometer, it’s clear to see a trend of dark social being utilized by social media users. With people’s trust in social media dropping to only 41% globally,...
View ArticleMarketing on Tap Episode 23: Mobile First? Digital OOH Disagrees
In today’s mobile first world, you might think outdoor ads and billboards are yesterday’s news. But someone forgot to tell DOOH, or digital out of home advertising. With the news that Netflix paid $150...
View Article8 New Marketing Trends You Must Pay Attention To
Five years ago, I penned an article entitled “The New Marketing Trend You Must Pay Attention To,” in which I suggested that despite all the talk of new social media platforms and technologies, the one...
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3 Social Media Strategies To Boost Your Customer Experience
As customer service increasingly moves on to social media, it is now more important than ever to have a good strategy if you want to offer great experiences. Starting with a good strategy can be the...
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