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Small Business Tools Review: Basecamp
What is it? Basecamp is the leading online project management collaboration tool. You no doubt have lots of projects on the go – a marketing campaign, a website upgrade, an accounting spreadsheet,...
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Small Business Tools Review: YouEye
In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review the user testing tool called...
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5 Ways to Handle Leads Who Aren’t Yet Ready to Buy from You
Did you know that, according to HubSpot, only 5-15% of leads are actually ready to purchase your product or service? That’s right. 85-95% of leads contacting you are simply not ready to buy. But...
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Small Biz Tools Review – IfByPhone
In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review a voice-based marketing...
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Small Biz Tools Review: When Your Business Needs to Find its Voice...
In the Small Business Tools Review blog series, we review and recommend apps, software, and tools that we actually use – and hopefully you will too! In this blog we review a voice-over talent website...
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Is Atomic Reach the Content Marketing Game Changer?
How much time, money and resources has your business spent on blogs, articles, white papers, ebooks, press releases? And what was the ROI? My point is that content is not king. Quality content that...
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It’s Time for "Shop Local" to Become a Collective Ecommerce Store
A recent Toronto Star article recounted the demise of the downtown Oakville stores, and downtown shopping districts in general. And it was bang-on. But what the article failed to mention was the...
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Introducing Op Ed Digital Marketing Services for Small Businesses
If you’ve enjoyed reading our SEO, PPC, CRO, Email, and Social Media tips over the years, now you can put the Op Ed Marketing team to work growing your business. Introducing our new Digital Marketing...
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Startup Spotlight: How Wagepoint Helps Small Biz Save on Payroll
From time to time we like to feature startups that have a unique offering to the SMB community. This week we chose Wagepoint, an all-in-one online payroll solution for small businesses. We caught up...
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Tips for Your 2015 Digital Marketing Budget
Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado…...
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My Top 10 Twitter Tips for 2015
Ugh. I hate my headline. There’s nothing more commodified in the world of social media than offering Twitter tips. But being a heavy Twitter user, I get asked a lot about what the ingredients are for...
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The Mobile Monster & Tips for Engaging Customers with Wi-Fi
Mobile is a monster. Did you know that 2014 was the first year that we spent more time, per day, on our mobile devices than our desktops and laptops? (Source: Ad Age) Mobile devices are now the first...
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10 Handy Marketing Tools You’ve Probably Never Heard Of
We all know about the Hubspots, Hootsuites, and Mailchimps of the Digital Marketing World. But there’s some lesser known tools that can be just as valuable, and affordable. Here’s a list of ten lesser...
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The Totally Canadian Tool Stack for SMBs, Eh!
It’s not Canada Day. It’s not Canadian Thanksgiving. It’s probably not even time to go “out for a rip“. But often Canadians can be humble, non-self-promotional, and avoid celebrating success. And...
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Get the Growth Hacker’s Guide to the Galaxy
There’s a lot of marketing books out there. Some are useful, some are useless, and most are somewhere in the middle. There’s one that I think a lot of fellow marketers and small business owners will...
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How to Do Influence Marketing Right in the Auto Industry – A Case Study
There are many definitions and ways of practicing “influence marketing” and I’ve tried most of them. In fact, my failure with early forms of influence marketing schemes and tools is what drove me to...
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Good & Bad Examples of Google AdWords Ads & Landing Pages for Search...
We are a Certified Google Partner, and love seeing what brands are up to with their Google AdWords budget. This is the 15th instalment of a series we call “Critiquing Your Google AdWords Campaigns”....
View Article5 Things to Offer Your Influencers Once You’ve Identified Them
Despite one’s views on what an influencer is or isn’t, it’s impossible to ignore the power of influence marketing; if not as a sales tool, certainly as an opportunity to raise brand awareness....
View ArticleWhat We All Need to Do to Revive a Dying Twitter
The writing is on the wall, or the tweets are on the tweetstream: Twitter is dying. Forget the fact that Twitter’s usership has been flat for the last 3-4 years. Forget the fact that Twitter’s stock...
View ArticleHow to Properly Pitch Your Influencers
“Dear Jim, we’re happy to inform you that you’ve been selected to represent our product…”. Ugh. I hate getting these kind of pitch emails. First off, my name is not Jim. It’s Sam. “Happy to inform...
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